Marketing Your Side Hustle
Implement a Solid Marketing Strategy
Side Hustle Boss
Once you have built your confidence in your skills and believe you can deliver what your side hustle promises, it is time to market yourself to your audience.
There are many different types of marketing techniques you can utilize. How are your competitors marketing their brand? Is it working for them? Should you do the same or look for another strategy to tap into a less saturated market?
What you ultimately decide on will depend on your industry. The following are some common marketing strategies that can work for many side hustles:
Word if Mouth Marketing
Side Hustle Boss
Word of mouth is probably the simplest form of marketing there is, yet also one of the most effective. How many times have you purchased a product or patronized a business recommended by your family and friends? The reason why word of mouth works so well is that we tend to trust the judgment of people we know personally.
Ask your existing network of family and friends to spread the word out about your business. They can vouch for your skills, talent, and integrity
Once you start getting clients, be sure to go above and beyond what is expected. Provide value and ensure customers have a very positive experience. In turn, clients will want to spread the word about your business.
Door-to-Door Marketing
This kind of marketing strategy will only work well for side hustles that target the local population. If you have an online side hustle, then this may not be the right marketing tactic for you.
For door-to-door marketing to succeed, you will need to make a personal connection with potential clients. Think outside the box. You cannot simply knock on a door, hand out your card and leave. Introduce yourself and give a brief overview of your new business. Say something like, “If you ever need my help, here’s my card. Please don’t hesitate to reach out.”
For example, if your side hustle is exterior painting, then you may want to say something along the lines of “When your paint starts to fade, just give me a call and I would be happy to offer my introductory price, even if you call me a few years from now.” This way you are not pushing them to use your service right away, you are just sharing what it is you do and how you can possibly help them.
Social Media Marketing
Everyone is on social media nowadays. Whether your side hustle is online or offline, both can benefit from the power of social media marketing.
First, identify where your target audience is spending time online. Are they on Facebook, LinkedIn, Instagram, Twitter, or some other social networking site? Once you determine which site(s), build a strong profile and make sure it matches your branding. Post content that shows your expertise and what sets you apart from the competition. Be mindful to not post anything that might appear unprofessional.
Start reaching out to your target clients. Follow them and/or write thoughtful comments on their posts. You can also send private messages but avoid appearing aggressive or pushy. Your goal is to gain their trust so they will consider doing business with you, not scare them off. Stick to positive, non- controversial communication.
Social media marketing has the power to grow your side business exponentially but be prudent about it. It is important to maintain a good online reputation!
